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The website mkappraisalservice.com states the following, "As certified appraisal professionals, we have the ability to produce the type of reliable home value options that banks and lending institutions need for property loans." We analyzed that the website also stated " Appraisals can be about more than buying property." It also stated " Tell us a little about what you need and well send you our price and approximate turnaround time. When you need an accurate assessment of a property, you need an authority. Find out about our appraisal process. Get A Fee Quote Today!." The header had appraiser as the highest ranking search term. This keyword was followed by appraisal, home appraisal, and house appraisal which isn't as urgent as appraiser. The other words they used was real estate appraiser. real estate appraisal is also included but might not be seen by web crawlers.